The NBA and Take-Two are reimagining the NBA 2K League into a global digital entertainment business.  Driven by a bold new vision, the future business will combine NBA and Take-Two brand assets and seek to engage consumers who live and play where pop culture, gaming and basketball collide.  The venture will feature a new digital media brand, immersive live events and a revamped 2K competitive league.

1. Digital Media Brand: A social-first, always-on entertainment engine with a voice and content style that reflects the way younger fans understand and engage in their world.

2. Live Events: Immersive experiences that bring to life the remixed world of basketball and pop culture in fun, playful environments.

3. 2K League: A more dynamic and accessible competitive league, featuring NBA players and celebrities, that taps into the passions of tens of millions of 2K players and fans.

Social media platforms and gaming have dramatically changed how fans consume and engage with sports.  Our new endeavor sits at the intersection of these technological and behavioral shifts, and it will build, engage and activate a broader fan base that is immersed in basketball and culture. 

We look forward to our next chapter and will share more details on our 2025 competitive season in the coming months.